Platform Infrastructure & Cloud Migration

• Ran the full cloud migration for an IPTV provider — Control Tower landing zone, networking, security guardrails. Moved them off co-located data centres and cut their physical DC footprint significantly.
• Led a landing zone overhaul for a national public broadcaster whose AWS environment had grown messy over several years. Designed Control Tower with automated account vending and consistent guardrails. Secured the professional services engagement.
• Helped a multicultural broadcaster through a large migration — tagging strategy, cost reporting, PKI architecture, Immersion Days and workshops.

AI/ML Platform Enablement

• Built cloud platform foundations for generative AI apps, transcription platforms, personalisation engines, and fraud detection systems.
• Stood up an enterprise AI workbench for a major airline using SageMaker Studio, unblocking immediate use cases while the broader data platform RFP was still in flight.
• Built PoCs for vishing detection using GenAI transcript analysis, and an agentic content lifecycle workflow using RAG and video analysis models.
• Ran AI/ML incubation programs with several customers — design sprints, prompt engineering workshops, model evaluation, Bedrock enablement.

Data Platform & Modernisation

• Led data modernisation for a national broadcaster, moving them to a data mesh architecture with Data Lake and DataZone. One of the first production deployments of DataZone in the region.
• Designed an advertising analytics platform for a streaming provider on AWS-native services, supporting ad targeting and revenue growth.

Broadcast Media & Live Event Architecture

• Designed auto-scaling infrastructure for global live broadcasts — Olympics, FIFA Women's and Men's World Cup, AFL Grand Finals. Millions of concurrent viewers, zero downtime.
• Built a FAST channel management solution on AWS Elemental Channel Assembly handling ad-placement detection, bulk programming, and identity integration. Picked up by a major broadcaster and running in production.
• Built a DR ad-insertion platform for a broadcaster. When their primary vendor failed during a major sporting final, the DR solution kicked in, served over a million ads, and saved a significant revenue hit.
• Designed cloud-based MAM deployments, digital channel platforms for rapid launch of new streaming channels, and hybrid broadcast workflows.

Commercial & Strategic Impact

• Led the technical response for a major broadcaster's hyperscaler RFQ. Per-unit cost analysis changed how the customer evaluated providers — positioned AWS for a multi-year, multi-million dollar renewal.
• Worked directly with C-level execs across multiple customers on cloud strategy, contributing to migration commitments, PPA renewals, and new workload adoption.
• Filed product feature requests across Personalize, MediaTailor, Rekognition, SageMaker, and Redshift based on field observations. Co-ran industry symposiums, Summit activations, and GenAI workshops for hundreds of attendees.